Friday, June 25, 2010

More Old TV GUIDE ads that make you say "Huh?"

Here's a repost from 2008: Okay, Channel 9 in Los Angeles had a design template for their advertising back in 1976. The style emulated the marquee of a Broadway theater in which they would call out a certain name or word which would be highlighted in a very funky typeface. Here is an example that worked: Sassy songstress Pearl Bailey hosted a syndicated variety special and the ad made sense.Then, the following day, KHJ-TV aired an episode of THE PHIL DONAHUE SHOW on a sobering topic. For some unexplained reason, the marketing department decided to use to the same exact template as for the Pearl Bailey special. And this is what it looked like...At first glance, you'd think they were airing RAPE!: THE MUSICAL. To make it even worse, the photo is one of Phil smirkily smiling(!) and copywriter added "Guests include a victim and a police commander" making the subject matter seem like it was somewhat entertaining. Like perhaps they'd duet on hit tunes like "Hello Dolly" and many more! What were they thinking? Ah, the politically incorrect graphic design of the 1970s.


jeffrey schwarz said...

Okay, this made me laugh REALLY hard!

ron said...

I think I remember seeing Phil Donahue in RAPE: THE MUSICAL back in my Chicago theatre days.

Too funny.