Friday, May 20, 2011

Random TV GUIDE Ad Week - Day 5

Who raised you, wolves?
Apparently the answer would be "yes" if you were Mowgli, the little naked star of MOWGLI'S BROTHERS, a half-hour animated special from the legendary Chuck Jones. Based on a tale from Rudyard Kipling's THE JUNGLE BOOK, this family program was aired by CBS numerous times throughout the 1970s. Why the advertising department chose to run an ad with "baby ass" in it is beyond me. I know that Mr. Jones' adaptation was intended to be more faithful than the Disney musical, but there is just something off-putting by the depiction of the mop-haired jungle boy looking like a cross between Joan Jett, Cindy Lou Who and a wrinkly Coppertone baby. Can't imagine a network using an ad like this today, the Parents Research Council would be crying "pornography" the minute it hit the newsstands. Times have changed.

No comments: