Remember when people watched soaps? This ad for NBC's DAY OF OUR LIVES was touting the expansion of the show to an hour, a trend started by the long-gone and much missed ANOTHER WORLD. Now 30 odd years later, with DAYS being the last soap on the Peacock network, CBS having ditched THE GUIDING LIGHT and AS THE WORLD TURNS and ABC recently canceling both ALL MY CHILDREN and ONE LIFE TO LIVE - it looks like the end of an era. The once unstoppable genre looks like it may become a thing of the past. With rumors of the ax falling for GENERAL HOSPITAL as well, the daytime soap may be extinct before we know it.
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